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A Comprehensive Internet Marketing Guide for Coaches

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So, you’ve decided that it’s high time that you promote your coaching programs in the online arena. Well, I must say that this is a very good strategy in growing your business as this will definitely help you reach out to millions of people worldwide. Let me help you jumpstart your internet marketing campaign. Here are the things that you need to do:

  1. The first and one of the most important steps is to get your own website which will act as your virtual store. This is where you can send interested parties to in order for them to know your business and your coaching programs better. Start by getting a very descriptive domain name. People who hear it must have an idea as to what you exactly offer. Then, get your website professionally-designed. It’s important that it looks very professional and visually-appealing. You don’t want to give your visitors a reason to doubt you, right? Then, fill it up with amazing information that will speak volumes about your expertise in your chosen field. People who visit your website and read its content must be convinced that you have what it takes to help them reach their goals or that you have the best solutions to the things that they’re going through.
  2. Next step is to make your articles search engine-friendly. You need to make sure that it will show up on relevant listings. Ideally, you would want it to appear on the top 10 search page results so your target audience will not have trouble finding it. There are so many things that you need to do in order to secure better page ranking. These include building hundreds and thousands of links for your website, doing on-page optimization, promoting your site using search engine marketing, etc.
  3. Once you’re done optimizing your website, the next step to take is to promote it in the online arena. Instead of just waiting for your prospects to find you in the World Wide Web, take the first step and reach out to them. Promote your site using PPC advertising, forum posting, and social media marketing. Don’t forget to use content-based marketing solutions like article marketing and blogging as these will help you easily capture your target audience who are mostly using the internet looking for useful information.
  4. Launch list building campaign. Convince people who visit your website to sign up to your email marketing campaign. You need to get a hold of their contact information so you can easily contact them at anytime. This will definitely make the process of making follow-ups a lot easier. Make use of squeeze pages and make the process of signing up easier for these people. Then, send them newsletters every week. Don’t stop doing the whole process until you can get them to say yes to what you offer.

Kathleen Gage’s Book, Power Up For Profits, Is a Helpful Marketing Guide

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It seems like there very few really good books that cover online marketing in as comprehensive a fashion as Kathleen Gage’s “Power Up For Profits.” I’ve been following her for years and she always gives high-value content. Her book is no exception.

Although her chapters go through the usual suspects, such as choosing your niche, ideal client, creating products, building a list, etc., Kathleen adds to the mix her vast experience in online and offline marketing, plus many insider tips along the way. You get to see how SHE did it. Plus in her content, she also discusses why you should do this or that. It’s important to know the “why.”

She illustrates her strategies with charts that make it easy-to-understand and see at a glance the entire process. For example, in the chapter on information products, she illustrates her points with a chart on the “Product Life Cycle.” This is a very helpful chart that lays out the process that a product goes through. You can see at a glance where your product is in the cycle and also see what stages you might be leaving out.

Throughout the book Kathleen gives real-life examples from her or her clients’ experiences. These are helpful to illustrate different ways to use the strategies she teaches.

Kathleen shares many strategies in her book, such as market positioning, establishing a social media presence, creative blog marketing, how to incorporate web radio to gain massive visibility, and how to profit from free publicity.

This book is packed with her formulas for all the strategies she has used herself to build a profitable business. For example…

  • She has a 9-step process for “Article Development and Distribution Process,” including what needs to be included in a good article so you can position yourself as an expert.
  • There’s a whole chapter on how to use blogging in your business with all the tips and techniques for getting the biggest bang for your buck.
  • Another section discusses the best procedures for setting up joint venture partnerships.
  • And another one gives her ten steps for successful list-building.

She also shares many of her insights on running a profitable business such as…

  • Know your market and connect with them not just with tactics, but also on an energetic level.
  • If you want to succeed, you need to know who your market is, how to market to them, what the market perception of you and your business is, what market trends impact your business, and how all these components fit together.
  • If you don’t identify what makes you unique, your market won’t be able to either.
  • Know your competitors’ strengths and weaknesses.

In most cases, direct return on investments of time and money is not the best measurement of success for any particular strategy—it’s the amount of interaction you receive.

Some of these strategies, I have heard before, but reading Kathleen’s book, gave me new insights to these and new information I didn’t have. You can always learn something new. I especially appreciated her chapters on affiliate marketing and joint venture partnerships, including techniques for getting interviews with high-profile industry leaders.

Kathleen Gage has built a very successful business and it’s worth your time to read about how she did it and what she recommends and doesn’t recommend. This book is the ultimate textbook on marketing your business in conversational, easy-to-understand language. It should be in your business library.